Text 1A from the assignment is a Facebook post by actress Emma Watson, which conveys a powerful message about the importance of sustainability and encourages people to donate clothes.
What makes the message powerful is the use of statistics about clothes waste. Watson mentions that “23% of London’s clothes are unworn” and that “22% of Londoners throw their clothes in the bin after clearing out their closet” (p. 5). This is a strong appeal to people’s reason to argue that the unused clothes could go to people who need them or be sold for charity. This is why Watson calls her audience to action and asks them to donate clothes to a charity.
Another element that helps Watson build a powerful message is the appeal to authority (ethos) by mentioning the UN Sustainable Development Goals, because the UN is a respected institution. In addition, Watson implicitly draws upon her own ethos as a celebrity who is known to be concerned with important issues such as women's rights and environmentalism.
Finally, her message is appealing because it also uses friendly language such as her interjection “Yay!” (p. 5) and hash tags which are a popular way to get a message across social networks. These elements also help Watson create an optimistic and motivational ‘just do it’ attitude, which encourages readers to answer her call to action.
The second text you choose to compare this one to could be related to sustainability, consumerism, and the environment. In your comparison, consider if the other text also makes use of appeals to logos or ethos, or if it includes calls to action and a friendly tone like Emma Watson’s text.
Text 1B presents a quote from a speech delivered by Steve Jobs to students. Steve Jobs sends a powerful message about following one’s dreams instead of conforming to norms, traditions, and the expectations of others: “Don’t be trapped in dogma which is the result of other people’s thinking. […] have the courage to follow your heart and intuition.” (p. 5)
What makes the message power...