Methods used by the Black Lives Matter movement
Black Lives Matter began with a hashtag with the same name. It quickly became viral, helping people communicate and organize real-life events. The movement’s social media presence is central to its strategy. The growth of the movement is tightly linked with the #BlackLivesMatter hashtag and its use online, which also encouraged and helped people organize offline.
Footage of police killings, filmed by bystanders, also played an important part in the movement, as videos quickly went viral on social media. People were able to witness police interacting with civilians and see how certain events unfolded. This meant that they could form their own opinion on what happened during these interactions.
Footage of protests has also been shared online, with some saying that this discouraged police officers from engaging forcefully with protestors, thus proving the importance of being under the public eye. It ...